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After all, most forecasts show that the trend is for the communication sector to increasingly use new technologies, especially with the Business Email List advancement of sectors such as digital marketing. Therefore, the first step is to lose the fear of investing in new technologies, understanding AI as a "business partner", and not as an invention that emerged to "take your job" or "replace man". Therefore, knowledge about new releases is Business Email List essential. The market is already signaling the need for change, with brands that increased demand and bet on attractive campaigns that manage, at the same time, to attract the Business Email List public's attention and create real connections with the people who make it up.